Trekstock Pop-Up Shop
For four years Trekstock has been supporting and raising awareness for teenage cancer through music and fashion. To celebrate the recent collaboration with Cancer Research UK, a pop-up shop is appearing in Carnaby during the next two weeks. This promises to be a star-studded event with appearances from Ellie Goulding and Bloc Party (to name [...]
Rooftop Refreshments
Even if you’re not a fan of heights, we’re sure you’ll brave the pinnacles of Peckham to experience the return of the vertigo-defying popup bar. The obsolete car park of Cerise Road has been transformed by Practice Architectures into a social haven as; alongside Frank’s Café, it is also hosting Bold Tendencies, the annual high-rise [...]
Move Over Barbie, Ken’s Taking Centre Stage
As a celebrity, you really know you’ve made it when all the big name designers are knocking at your door with request to dress you.
Well it looks like the time has come for Barbie’s main squeeze, Ken. With a new feature film coming out (Toy Story 3), everyone’s favourite heartthrob is the busy modeling [...]
Burberry’s Interactive Campaign
We loved when Burberry did Art of the Trench – a brilliant marketing initiative that celebrated the brand’s heritage product through the use of user uploaded content. But, as a brand that is always aiming to be on top, Burberry is launching a whole new interactive campaign for consumer for their Autumn/Winter 2010 collection.
Reported [...]
Forget Pop-Ups, Puma is Popping OUT
Heads up! Puma is popping OUT! Expanding on the concept of a pop-up shop, Puma has created a mobile ‘pop-out’ shop their ‘Rewind Forward’ project. A customised vehicle – the Puma truck transforms into an interactive retail space that will travel to various locations around the country from July. Celebrating the Puma Archive, the Rewind [...]
Civic Solstice: What would you sacrifice in the city?
On the eve of the Summer Solstice (20 June), a secret location in the heart of concrete London will be transformed into a modern day Stonehenge celebration in collaboration with Diesel, Pollocks and Gary Fairfull. Civic Solstice, the strictly private party, will allow the new high priests and priestesses of contemporary culture to reconnect with [...]
Eyes for Fashion
Designers are finding newer ways to maximise their brand image through creating new ‘must have’ products. For example Chanel created the brand logoed tattoo which was a hit with fashionista’s but it also created maximum brand exposure for the fashion house through excessive media publicity.
Another designer to follow in the footsteps of Chanel is Christian [...]
All Saints: from London to New York
First we saw our friends at Topshop jump the pond the America, then we heard that the boys and girls of Jack Wills were tanning on the shores of New England. But in the latest news of the British invasion of America, All Saints Opened late last month in New York.
The shop launched with [...]
Superhero Designers
There’s nothing like the joining of super powers to form ultimate crime-stopping teams in the world of comics. From the Avengers to the Justice League, we all sleep better at night knowing that superheros are watching over us. And when fighting crime isn’t enough, they also join forces with the heros of fashion…
Colette [...]
Eat, Sleep, Breathe…..Armani
Fashion brands are becoming more and more innovative in developing newer ways to maximise their brand potential, an example of this is Armani.
Fashion brand Armani has opened a luxurious hotel in the world’s tallest building in Burj Khalifa in Dubai. Taking over ten levels of the super skyscraper, the hotel has been fitted out with [...]
Fashion aid from H&M….
This week is the launch of H&M’s third charity line ‘Fashion against Aids’ which is available on the 20th of May. The extremely cool collection hits the stores in 32 countries worldwide -including Europe, the UK, the US, Canada, Russia, Japan and China and 25% of the full sales price will be donated to four [...]