Wednesday 7th Sep 11
In case you haven’t spotted it already ‘i-am’ Beyond have been working with luxury outlet shopping giants McArthurGlen on the delivery & promotion of their Spirit of Fashion pop-up store. There are many events planned across the duration of the touring pop-up which will visit London, Manchester & Glasgow.
Yesterday ‘i-am’ Beyond hosted a Bloggers breakfast in the morning attended by a host of twitterati all eager to view the new collection & send news back to their avid fashion followers. This was followed by the evening’s Press launch event complete with Peroni, bubbles, goody bags, canapes & dancing the night away to guest DJ’s. This evening is the VIP preview night which will see prominent figures from the fashion world descend upon 4 Monmouth street to meet the designers. Thursday evening is party time as the space is open to one and all in line with Vogue’s Fashion’s Night Out with guest DJ Jodie Harsh, prize giveaways and lots of treats throughout the evening.
The McArthurGlen Spirit of Fashion Awards, in partnership with The Royal College of Art, recognise and reward emerging design talent, helping young designers to increase their profiles and evolve their businesses.The Spirit of Fashion Collection, designed by award winners: Carolyn Massey, Matthew Miller and Rachael Barrett, launched last night at a pop-up in Seven dials.