I-AM Beyond at London Design Festival 2014

I-AM Beyond at London Design Festival 2014

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Our journey kicked off at the SCP showroom, where we were treated to a Japanese-themed evening in celebration of the Simplified Beauty exhibition, a collection of objects “exploring how different cultures approach simplicity and beauty”.

We also paid a visit to the Atrium showroom, a stone’s throw from the I-AM Beyond studio in Shoreditch. Here, we enjoyed Carl Kleiner’s beautifully composed photography, featuring Flos products. Throughout the event, we nibbled on delicious tapas-inspired canapés, washed down with Cava.

The party atmosphere got wilder at Lee Broom’s London showroom for the launch of the hotly anticipated Nouveau Rebel collection, which culminated at the Ace Hotel. Here, Lee had kitted out a 7th floor suite with a bar and tranny disco, overlooking London’s East End.

Finally, we enjoyed the thought-provoking and innovative designs at Tent London, before quenching our thirst at Heineken’s ‘Pop-up City Lounge’ with a great selection of ‘hoptails’.

This year’s edition has been a great success and we’re already looking forward to the next one!