Wednesday 24th Sep 14
With plenty of events sweeping the capital for London Design Festival, the I-AM Beyond team has been making the most of the great design on display and buzzing festival atmosphere.
Our journey kicked off at the SCP showroom, where we were treated to a Japanese-themed evening in celebration of the Simplified Beauty exhibition, a collection of objects “exploring how different cultures approach simplicity and beauty”.
We also paid a visit to the Atrium showroom, a stone’s throw from the I-AM Beyond studio in Shoreditch. Here, we enjoyed Carl Kleiner’s beautifully composed photography, featuring Flos products. Throughout the event, we nibbled on delicious tapas-inspired canapés, washed down with Cava.
The party atmosphere got wilder at Lee Broom’s London showroom for the launch of the hotly anticipated Nouveau Rebel collection, which culminated at the Ace Hotel. Here, Lee had kitted out a 7th floor suite with a bar and tranny disco, overlooking London’s East End.
This year’s edition has been a great success and we’re already looking forward to the next one!