Monday 27th Oct 14
I-AM Beyond were delighted to work with the multi-talented John Ryder on the MQT look book campaign shoot. The professional middleweight boxer swapped a day in the boxing ring for some "lights, camera, action!" moments and despite not being in his element, he was surprisingly relaxed and at ease in front of the camera – in skinny jeans, no less! We had a chat with him behind-the-scenes about his involvement with the denim brand.
• You are the muse for the MQT denim brand. WTF?
I know right! It’s a bit strange for me because I’ve never done anything like this. Plus when people see me on the TV or on the Internet I’m usually covered in sweat or bleeding, so it’s nice to scrub up for once.
• Have you always seen yourself as a model?
No never. I’m not a vain person, although I’d be a liar if I told you I didn’t practice my “blue steel” before the shoot.
• What did your friends say when you told them about the shoot?
The boys in the gym gave me some stick and Tony my trainer had a good laugh at me but I think they were quite impressed with the final shots.
• Do you think they’re jealous?
Something like that!
• You didn’t seem that fazed, so perhaps you’ve been practising?
No practice, just a natural.
• How was the shoot for you? Enjoy it?
Yeah it was a welcome break from training. To be honest, I might be in the wrong job – because standing in front of a camera compared to having your head punched is a lot more straightforward!
• The photos look amazing. Are you pleased with the outcome?
Really pleased with the end result. As I said, I’ve never done any modelling before so wasn’t sure what to expect, but from the feedback I’ve had I don’t look to bad, so I’m happy with that.
• Obviously you are in shape, run us through a day of training?
A typical day starts around 06:30 with a cup of coffee followed by a cardio session. This will normally last 45mins to an hour and then I will have some breakfast and rest for a few hours.
My afternoon session starts about 13:00 and lasts for 2/3 hours – consisting of a warm up (skipping, shadow boxing etc) and then pads, bags or sparring. To finish, I do strength abs exercises and a warm down. Then it’s home for dinner and a good night sleep before doing it all over again the next day.
• When do you next box? Who against and what’s on the line?
I’m not sure who yet, but I’ll be next in the New Year on 31st January.
To see products and images from the campaign, visit www.mqtdenim.com