Wednesday 18th Mar 15
Denmark doesn’t always spring to mind when you first think of Fashion but maybe it should.
The essence of Fashion Week is to attend runway after runway show and a bit of trend spotting on the streets. Copenhagen has the latter down to a fine art.
For years the world has watched the Parisians and their polished, well put together outfits, but that could well be a thing of the past as I-AM was on-hand to see fashion insiders flock to the streets of the Danish capital for the AW15 shows.
After hours of strenuous research (ahem) the I-AM team descended on Copenhagen, a little nervous we could end up buried beneath 3 meters of the white stuff (snow) - as luck would have it, it was the warmest January they have had in a few years.
The opening party was hosted by the self-acclaimed playground for the mad adult children of the night, Sunday Club. And true to their word it was an experience to behold with a collection of the most elaborate and stylish characters emerging from the darkness.
The amount of facial hair on show was quite astonishing, something we should have expected in the land of the Vikings, but all the same it was overwhelming and that’s saying something from an agency based in the heart of Shoreditch.
The shows take place over three days and are not in the mad rush style of New York and London, these are well-timed shows. The trade shows are also half the attraction with CIFF in particular. This show was packed with the most exciting and innovative menswear, womenswear and kids attire.
CIFF first emerged on the Scandinavian fashion scene in 1993 and is stretched over 16,611 square meters at the iconic Bella Centre. It showcases the essence of Nordic style where buyers, agents and designers alike flock to plan for the coming season.
One thing is absolutely for sure, and that is that Copenhagen is a potential sleeping fashion giant and I-AM will certainly be on-hand to see the latest offer in the summer – if not just to see real life Vikings up, close and in some cases…personal.