As marketing and brand communication strategist, ‘i-am’ beyond specialise in creating the unexpected. Abandoning traditional fashion marketing tactics, we look at how to engage customers and create lasting impressions. From experiential campaigns and store design, to brand positioning and communications strategy – we understand the importance of creating, promoting and retaining a differentiated and memorable customer experience.
‘i-am’beyond creatively reframes how our clients’ brands are perceived – taking them beyond product descriptions and tactical marketing ideas. Our team can look after the behind the scenes production of photoshoots, fashion shows, and brand events or evaluate and advice on brand strategy, image and positioning.
We work with many names in the fashion industry with no project too big or too small…
We have been working with Ben Sherman on their brand strategy, positioning and naming with the aim of increasing the appeal of the brand to women.
We’ve also worked with Mi Adidas who commissioned us to build awareness of the brand through customer connectivity and experiential marketing. Through a series of brainstorms with designers, ’i-am’ beyond created innovative directions for the brand’s marketing strategies across all media platforms.
’i-am’ beyond was also tasked with producing the Carnaby and Grazia advertorial campaign. Managing the shoot from start to finish, we worked to communicate the Carnaby brand image through creative styling and photography.