The business of retail has changed dramatically in the last decade – and our clients come to us find unconventional solutions to the modern challenges of this ever-changing industry. Whether it’s an existing retailer that needs to revitalise their brand or a new developing brand that’s looking to set stand out in the market – ‘i-am’ beyond uses a variety of techniques and proven processes to create unique and innovative environments.
Our work in the retail sector is divided between working with individual retailers and working with retail destinations. Though differing in scale, needs, and clientele, the process of creating an ideal retail environment remains the same – attract consumers, invite them in, convince them to stay, provide good service, and make them come back. The key is ‘i-am’ beyond’s unique approach to creating a multi-sensory experiences that attract and connect with target consumers, increase footfall, conversion, and consistently project a positive brand image through every point of interaction with the consumer.
Our Managing Director, Jo Jackson, was one of the original founders of the London concept store Beyond the Valley. Since inception, Beyond the Valley has acted as a platform for up-and-coming designers. Since then, the store has been included on the CoolBrands list for the last 3 years, expanded to include their own-brand fashion and lifestyle products, as well as online retail through their own site and ASOS.com.
’i-am’ beyond was also tasked with developing the brand identity, physical/environmental experience, retail mix and marketing strategy for Carnaby’s alternative sister neighbourhood, the Newburgh Quarter. An on-going project, the Newburgh Quarter has seen an increase in footfall, brand awareness amongst consumers, and sales.