Growing in popularity, this unique approach to retail is something we’ve been doing for years. From pop-up stores to galleries and bars – we work with clients to develop the concept and strategy that best showcases their message. ’i-am’ beyond can handles all of the details from the product selection and stock quantities to the interior design and remembering to order the coat hangers. The end result is a memorable transient environment.
Our first international foray into guerrilla marketing was back in 2005 for the ‘The Helsinki Exchange’. A two-part event, the exchange launched 30 young British designers to a new international audience and also brought new Finnish talent to London.
Taking the concept to a grander scale, ‘i-am’ beyond went on to develop the concept and managed ‘Wish You Were Here’ swap between London and New York. An exchange of cities, ‘i-am’ beyond swapped retailers, artist, musicians, and lifestyles between the two cities through month-long pop-up shops and event series.