Fashion forward label Aqua aims to push the boundaries, producing wearable stand out pieces. Never trend led, each season Aqua strives to create pioneering styles, forming a collection of unique pieces from jumpsuits to party dresses and statement jackets. Aqua approached ‘i-am’ Beyond to review their newly launched menswear offer and offer an overview of its full brand offer.

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  • Brand Workshops

Brief

Fashion forward label Aqua aims to push the boundaries, producing wearable stand out pieces. Never trend led, each season Aqua strives to create pioneering styles, forming a collection of unique pieces from jumpsuits to party dresses and statement jackets. Aqua approached ‘i-am’ Beyond to review their newly launched menswear offer and offer an overview of its full brand offer.

Solution

‘i-am’ Beyond are working with the Aqua team to identify what sits at the heart of the Aqua brand identity. This involves working together with the Aqua team to define both the external factors affecting the brand i.e competition, target consumers and insights as well as working to clarify the brand DNA across a series of workshops.

Results

‘i-am’ Beyond are still actively working with the Aqua team now the brand essence has been defined in he delivery of this across the product offer, brand identity and marketing strategy.

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