Ben Sherman is a respected British brand that has been adopted by many of the significant cultural movement over the past five decades. The brand now presents
a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.
‘i-am’ were contacted by the team at Ben Sherman as they embarked on the process of rolling out a new women’s-wear offering.

Ben Sherman
  • Brand Awareness

Brief

Ben Sherman is a respected British brand that has been adopted by many of the significant cultural movement over the past five decades. The brand now presents
a full lifestyle offering, available in over 40 countries worldwide and continues to embrace a heritage of modernism.
‘i-am’ were contacted by the team at Ben Sherman as they embarked on the process of rolling out a new women’s-wear offering.

Solution

‘i-am’ worked with the Ben Sherman team to identify the core brand values of the Ben Sherman offer. Once the results of this had been presented and agreed ‘i-am’ reviewed the women’s-wear offer against these key touch points and the desired target market.

Results

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Ben Sherman
Ben Sherman