I-am Beyond

Brief

adidas approached ‘i-am’ to help them with their premium customised footwear offer ‘mi adidas’. The team’s blue-sky thinking, concept creation and retail design was needed for the adidas flagship store in the Champs Elysees, Paris.

Solution

To build closer bonds between the mi adidas retail proposition and adidas brand loyalists, and add clarity to the offer. ‘i-am’ creates a unique mi adidas brand language and in-store customer experience to support the new proposition and designed to communicate its unique benefits to the wearer. At the same time ‘i-am’ beyond created future-proof concepts to market the range to a tech-savy generation.

Results

‘i-am’ worked in close partnership with the global adidas marketing and product development teams to develop a clear brand communication strategy and new visual language. The new concept is now live in the adidas Paris flagship store.