“Build a buzz for the opening of Vero Moda’s new flagship store on Oxford Circus.”
‘i-am’ Beyond created an awareness campaign to launch the flagship Vero Moda store in London. A central theme formed the nucleus for an integrated marketing campaign across social media platforms, PR, print & online media, bloggers network, guerrilla marketing initiatives and a packed event schedule.
Within just a few weeks the team generated thousands of followers on Facebook and Twitter, hundreds of customers queuing down Oxford Street for the opening day, and hundreds of thousands of pounds of press coverage. Alongside coverage in the top 20 media titles, their product placement strategy to thirty key fashion bloggers yielded a 100% conversion rate to online coverage.