East Street is an innovative new restaurant combining the tastes of Thailand, Vietnam, Malaysia and Singapore through healthy, high-quality food at value prices in a unique environment based just off Oxford Circus. The ‘i-am’ associates group had been working with East Street on a full turnkey solution to their new restaurant proposition from brand strategy and identity design through to physical environment. The team at East Street asked ‘i-am’ Beyond to generate an alternative launch strategy for their restaurant to gain maximum exposure for the new concept.

Eaststreet
  • Event Management
  • Event production
  • Event strategy
  • Guerilla Marketing
  • influencer program
  • Social Media strategy, & implementation

Brief

East Street is an innovative new restaurant combining the tastes of Thailand, Vietnam, Malaysia and Singapore through healthy, high-quality food at value prices in a unique environment based just off Oxford Circus. The ‘i-am’ associates group had been working with East Street on a full turnkey solution to their new restaurant proposition from brand strategy and identity design through to physical environment. The team at East Street asked ‘i-am’ Beyond to generate an alternative launch strategy for their restaurant to gain maximum exposure for the new concept.

Solution

‘i-am’ Beyond generated a fully integrated campaign to gain traction within the restaurant’s target market. The strategy also worked hand in hand with a foodie PR specialist to capture both the above and below the line roll out.  ‘i-am’ Beyond
worked across several below the line channels including a social media campaign, an influencer strategy to engage foody blogger and journalists and a lunch day filled with Guerrilla stunts and promotions.

Results

‘i-am’ Beyond have implemented and managed the launch strategy and the response has been overwhelming both in terms of coverage achieved and also direct footfall to the restaurant.

East Street
East Street
East Street
East Street