Having previously worked with Nokia on a number of projects, ‘i-am’ Beyond were asked by their agency Touch Worldwide to create & deliver the ultimate party for 2,500 VIP’s attending the Nokia World annual summit.
The event had to stay true to Nokia’s desire to “evoke the senses” through unique, personal and innovative experiences, and create maximum ‘talkability’ post-event.

Nokia
  • celebrity engagement
  • Event Management
  • Event production
  • Event strategy
  • Location Sourcing
  • talent sourcing & management

Brief

Having previously worked with Nokia on a number of projects, ‘i-am’ Beyond were asked by their agency Touch Worldwide to create & deliver the ultimate party for 2,500 VIP’s attending the Nokia World annual summit.
The event had to stay true to Nokia’s desire to “evoke the senses” through unique, personal and innovative experiences, and create maximum ‘talkability’ post-event.

Solution

In two days ‘i-am’ Beyond completely transformed Debut the 30,000 sq ft club underneath London Bridge into an interactive, multi-zoned, sensory experience.
The concept theme ‘A Night of the Senses’ has each room enlivening a different sense. ‘i-am’ Beyond bought on board Bompass & Parr to create a breathable gin & tonic vapour room, Hellicar & Lewis to provide 180o sound- reactive visuals, stage acts from La Clique and live performances from award-winning beatboxer Beardyman & Ellie Goulding. Guests were treated to different culinary and molecular experiences in each of the themed rooms.

Results

On the night ‘i-am’ Beyond delivered a compelling experience for 2,500 guests encompassing:
4 rooms
3 construction days 100 waiters
25 event coordinators 10,000 cocktails
8,000 bottles of beer 15,000 canapés
The team received amazing feedback after the event with many of the guest declaring it was the best Nokia World party they’d ever attended.

Nokia
Nokia
Nokia
Nokia