‘i-am’ Beyond have been working hand in hand with Shaftesbury Plc to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury Plc commissioned ‘i-am’ Beyond with reviewing Seven Dials, Covent Garden & generating an original destination retail area.

Seven Dials
  • pop-up store sourcing & management
  • Brand Identity Design
  • Brand Strategy
  • brochures
  • Collateral design
  • event strategy & production
  • logo design
  • Marketing Strategy
  • Retail Mix
  • stationary
  • Website Design

Brief

‘i-am’ Beyond have been working hand in hand with Shaftesbury Plc to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury Plc commissioned ‘i-am’ Beyond with reviewing Seven Dials, Covent Garden & generating an original destination retail area.

Solution

‘i-am’ Beyond conducted a branding exercise to define the essence of the Seven Dials area culminating in a re-brand and re-alignment of the Seven Dials shopping area in Covent Garden, for the modern discerning consumer.
With a new brand vision for the ‘discerning modern shopper’, the team have worked with Shaftesbury to roll out & apply the new brand proposition incorporating new collateral, website, Pop-Up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with this target audience as well as the retails brands that want to attract them.

Results

‘After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, i-am’ Beyond continue to work together with Shaftesbury Plc to communicate the brand essence through integrated marketing campaigns incorporating shopping nights, events, regular pop-up shops and international campaigns.

Seven Dials
Seven Dials
Seven Dials
Seven Dials